Speaker Profile

Lu Cotterill is the Global Senior Director of Insight and of Intelligence at Kellanova. With a career spanning the UK, Europe, and the USA, Lu has been at the forefront of some of the most significant transformations in marketing, from the internet and mobile revolutions to the current advancements in AI. She is a self-proclaimed marketing geek, constantly seeking to harness the power of data to drive better connections with people and applying it across the marketing planning cycle from business insights to creative development to granular actionable measurement.

 

Lu's role at Kellanova involves defining and designing scalable advanced analytic marketing use cases that create more personalized and inclusive experiences for the brand’s consumers and customers. She works across all aspects of marketing to quickly test and scale learnings, serving as a catalyst for change within the organization.