Speaker Profile

Ricardo Briceno

Chief Business Officer / Gamefam

Ricardo Briceno is Chief Business Officer at Gamefam, the leading metaverse media company for Gen Z & Alpha communities. Leading all business-related functions, Ricardo oversees the company’s brand partnerships, advertising network, franchise development, off-platform marketing, communications, social media strategy, finance, human resources and business operations. Since joining Gamefam in 2021, Ricardo has scaled the company to more than 160 employees. He created the industry-leading Gamefam ad and brand partnerships network, which has generated millions in revenue and delivered over 6.5B brand engagements in campaigns for globally recognized brand partners, including Warner Music Group, NFL, Hasbro, Spin Master, Intuit, Netflix, Paramount, Ubisoft, Sega, Sony, Mattel, Cirque du Soleil, Build-A-Bear and more. Gamefam has launched many of the top branded games on Roblox, including the #1 branded Roblox game of all time Sonic Speed Simulator, Barbie DreamHouse Tycoon, SpongeBob Simulator and TMNT Battle Tycoon. Outside of fully branded games, Ricardo and his team have created some of the most engaging and immersive brand integrations into Gamefam’s popular original games, including the first-ever brand integration in a Fortnite creative game for horror movie Talk to Me within Gamefam’s hit game Deadpines: Zombie Survival. He also oversaw development for three of the top five highest-rated Roblox concerts, headlined by Saweetie, 24kGoldn and The Chainsmokers. Under Ricardo’s leadership, Gamefam has been named one of Fast Company’s Most Innovative Companies and LinkedIn’s Top 50 Startups in the US.