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Eligible for Return, Refund or Replacement within 30 days of receipt
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Helvetica

IMDb7.2/10.0

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July 1, 2010
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Format NTSC, Multiple Formats, Dolby, Widescreen
Contributor Otmar Hoefer, Matthew Carter, Experimental Jetset, Gary Hustwit, Lars Mller, David Carson, Michael Bierut, Rick Poynor, Massimo Vignelli, Mike Parker, Erik Spiekermann, Alfred Hoffmann, Bruno Steinert, Tobias Frere-Jones, Stefan Sagmeister, Paula Scher, Norm, Wim Crouwel, Jonathan Hoefler, Leslie Savan, Hermann Zapf, Neville Brody, Michael C. Place See more
Language English
Runtime 1 hour and 20 minutes
UPC 082354004224
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Product Description

Product Description

Changing the world, one letter at a time…
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more

Special Features:

95 minutes of bonus interviews English and German subtitles

Review

Blissful..it sharpens your eye...and makes connections between art and life. -- Chicago Tribune

Helvetica is truly a work of art. --
Austin Chronicle

One of the wittiest, most diligently researched, slyly untelligent and quietly captivating documentaries of the year. --
Time Out London

Provocative. --
NY Times

Viewers are in for an exclamation point of joy from such a well designed doc. "A -" --
Entertainment Weekly

Product details

  • Aspect Ratio ‏ : ‎ 1.78:1
  • Is Discontinued By Manufacturer ‏ : ‎ No
  • MPAA rating ‏ : ‎ NR (Not Rated)
  • Product Dimensions ‏ : ‎ 7.5 x 5.5 x 0.5 inches; 3.2 ounces
  • Item model number ‏ : ‎ 082354004224
  • Director ‏ : ‎ Gary Hustwit
  • Media Format ‏ : ‎ NTSC, Multiple Formats, Dolby, Widescreen
  • Run time ‏ : ‎ 1 hour and 20 minutes
  • Release date ‏ : ‎ July 1, 2010
  • Actors ‏ : ‎ David Carson, Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel
  • Subtitles: ‏ : ‎ English, German
  • Language ‏ : ‎ English (DD), Unqualified
  • Studio ‏ : ‎ Plexifilm
  • ASIN ‏ : ‎ B000VWEFP8
  • Number of discs ‏ : ‎ 1
  • Customer Reviews:

Customer reviews

4.4 out of 5 stars
4.4 out of 5
484 global ratings

Top reviews from the United States

Reviewed in the United States on April 22, 2024
It's one of my favorite documentaries. I reccomend this to anyone with a creative bone in their body. It's how to look a everyday things for the art that's in them.
Reviewed in the United States on April 30, 2023
I loved this so much
Reviewed in the United States on February 1, 2014
The scope of this movie goes way beyond one single typeface—the cast of featured designers and historians is as rich and talented as any movie cast, the direction is straightforward but sensitive, and the amount of relevant information is much larger than you would expect. Along with documenting the 'biography' of the world's most ubiquitous sans serif typeface, the movie also captures the important era from which Helvetica emerged, through the eyes of the influential designers who shaped the design movements leading up to its creation. Whether you geek out over type design, or you want to understand more about the Swiss Modern movement; whether you're interested in behind-the-scenes typography giants, like Matthew Carter, or today's edgy, avant garde designers like Stefan Sagmeister, do yourself a favor: check out Helvetica.
3 people found this helpful
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Reviewed in the United States on May 27, 2012
Back in 1979, my boss asked me to write the copy and design the layout of the literature for our new product (an audio analyzer). I knew nothing about fonts, * but when I saw Helvetica at the print shop, it was love at first sight. Not only was it one of the most-beautiful "things" I'd ever seen, but it was visually neutral, not conveying any particular emotion or atmosphere. I continue to use Helvetica for my (unpublished) fiction, because it lets the writing speak for itself, without implicit "editorializing". Helvetica's beauty and neutrality have made it the world's most-popular font for decades.

This is a film about the changes in typography since the introduction of Helvetica in 1960 -- its near-universal adoption, then the natural reaction against it. If you are at all interested in typography or design, you'll almost certainly enjoy this film. If it has a problem, it's that it doesn't accommodate the general viewer with much information about the history of type design. It assumes you already know something about the subject matter.

The Blu-ray is a bit on the soft side (compared to what one expects from Blu-ray disks), probably because the film was (likely) shot on 16mm. It is, however, completely free (as I far as I could tell) from dust, scratches, and spots.

* It's worth noting that the terms "font" and "typeface" have the wrong meanings. "Officially", a typeface is a style (Times Roman, Courier, Bookman, Avant Garde), while a font is the particular treatment of a style -- size, weight, etc. This is, of course, backwards. "Font" is obviously derived from "fount" (source), and thus //should// refer to the style, while "typeface" suggests what one would see when looking at the face of the type -- the type slug itself. The people in this film commonly refer to type styles as "fonts" -- which is logically correct, even though it's "officially" wrong.
One person found this helpful
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Reviewed in the United States on April 5, 2011
What can you really say about this movie? If you are a fan of design, this should have a designated spot in your library. Typographic design is something that goes completely unnoticed to most people, even though it is used in our lives day in and day out. Helvetica chronicles the birth of the most well known typeface to date, and yet most people have never heard of it, but know it's more recent kin - Arial. What I love most about the film is how you quickly gain the realization that the world we know is littered with this simple yet complex typeface, and how it's creation changed the look of modern advertising and branding forever.
One person found this helpful
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Reviewed in the United States on February 15, 2023
Tried a couple of browsers to get this to play but no luck. Would really have liked to have shared this with my Typography class.
Reviewed in the United States on February 23, 2022
I’m a graphic design student in a typography class right now, so this was super interesting to me. That said, anyone interested in arts & culture would like this movie.
Reviewed in the United States on January 7, 2008
I would suggest to every graphic designer and student that if you think every "cool" thing that has ever been made comes from just a computer,consider your area's roots and PAY ATTENTION to these well known, admired and idolized sources of design. The documentary clearly explains, with passion, the history of one of our most commonly used though overlooked and underestimated type studies ever used as well as provide sound opinion to what makes them more (or less) effective than others. I could only hope that the directors and producers of this film are encouraged enough to continue providing entertaining and extremely informative studies in this area. Definitely own this movie!!!!!

Top reviews from other countries

O. Shahryar
5.0 out of 5 stars An exemplary documentary
Reviewed in the United Kingdom on September 21, 2017
An exemplary documentary, it completely blew my mind. So much so that I had to buy it, and I don't buy DVDs of documentaries (who does?). Very enjoyable.
One person found this helpful
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Marty McFly
5.0 out of 5 stars Sehenswert
Reviewed in Germany on March 2, 2015
Ein Film über eine Font? Ist wohl nur etwas für Liebhaber. Mit Interviews und Straßenszenen von Helvetica in Anwendung wird die Geschichte und die verbreitete Nutzung der Helvetica bildgewaltig inszeniert. Der Soundtrack ist äußert gelungen und hat einen modernen, rockigen Unterton, der nicht stört, sondern Spaß macht. Dabei wird die Helvetica kontrovers diskutiert und eine allgemeine Geschichte der Entwicklung von Schrift seit den 50ern mit gezeichnet. Positiv ist auch, dass erweiterte Interviews z.B. mit Massimo Vignelli und Erik Spiekermann enthalten sind.

Insgesamt eine schöne bluray mit guter, aber nicht sehr guter Bildqualität für Liebhaber, die in Deutschland aber leider importiert werden muss und daher teuer ist.
One person found this helpful
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Martin
5.0 out of 5 stars A Must-See for all Design Students
Reviewed in Canada on November 6, 2011
This is a very niche-market video, catering to those who want to learn more about the power and ubiquitous nature of the world's most successful typeface, Helvetica. If you are taking any kind of design class at the post-secondary level and need to know more about typography, this is a must-see video. Interviews with designers are entertaining and informative. Director Gary Hustwit is a genius and we look forward to more movies.
David A Grad
5.0 out of 5 stars Who knew a documentary on a font could be so ...
Reviewed in Canada on January 17, 2016
Who knew a documentary on a font could be so interesting. This is not sarcasm, this documentary on a font is legit interesting.
Nils
5.0 out of 5 stars Well done!
Reviewed in Germany on July 5, 2013
Ich bin selber aus der Medienbranche und empfehle jedem, der sich was aus Typografie, Schriftgeschichte etc macht, sich den Film anzuschauen. Er ist zwar komplett auf Englisch, aber dennoch hatte ich keine Probleme die Kommentare zu verstehen, obwohl ich selber nicht grade ein Englisch-Ass bin. Wem das nicht gefällt, kann sich natürlich auch den deutschen Untertitel einschalten.
One person found this helpful
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